Craft Victoria Skillbuilding Workshop
Craft Victoria have designed an intensive workshop for makers and artists to hone and harness their Instagram skills.
IPhone Photography with Sarah Weston (Craft Victoria)
Professional Styling and Flatlays with Annette Wagner (Designer and Product Developer)
Narrative, Conversation and Messaging with Lee Sandwith (Trio Agency)
Behind the scenes Analytics, Scheduling, third party apps with Anthea Riskas (Maker and Social Media Expert)
Not for the faint hearted. This is a mega intensive day designed for craft-makers aimed at getting your Instagram game totally en pointe. You will also gain strong transferable skills in photography, styling and thinking about your brand.
Over the course of a day, we will cover:
iPhonography - using your smart phone to take professional quality photos of your craft objects, using third party editing apps and how to use a soft box. Think: light, bright, moody and focussed!
Professional Styling – how to think holistically about the look and feel of your Instagram and how to fashion tableaux and flatlays to best enhance your crafted works. Think: colour, props and visual storytelling!
Using your Words – how to create meaningful narrative, how to create call-to-action, the importance of conversation and smart use of hashtags. Think: savvy hashtags, sincere conversations and adding meaning to your visual narrative.
Behind the Scenes – using a business account, looking at analytics, scheduling your posts for good times, getting seen in the feed and searches, bots n bans and the Dos & Don’ts of third party apps. Think: secrets of professional Instagrammers!
Lunch – a healthy vegan lunch from Good Freaking Food plus tea, coffee and snacks.
Printables – takeaway material to keep you focussed.
An Instagram account
A craft or making practice
Limited to 20 participants in four groups of 5
You will work together with four other participants in breakaway groups of just 5 to make sure you get all your questions answered and plenty of specific one-on-one attention.
Image: Annette Wagner