FRIDAY 27 NOVEMBER 2015
SUMMER CATALOGUE 2015 NOW ONLINE
Craft's Summer Catalogue explores the relationship between our living spaces and the objects with which we surround ourselves. Photographed in a new location each year, we look at instilling spaces with contemporary craft made by Australian makers.
Shot on location in a historic farmhouse in Tylden, Victoria, Craft's Summer Catalogue traces the movement of light throughout the day with a selection of handmade objects in flatlays and hero images.
Paired with a distinct time of the day, these images are showcased on a standalone website, craftcatalogue.org.au.
All objects displayed in the flatlays are conveniently linked directly to Craft's online store, making the celebration of skillfully handmade objects easier than ever.
Craft's Retail and Commissions Manager Sarah Weston said the Summer Catalogue release each year was an opportunity to look a little closer at the importance of connection to the objects we engage with daily.
"We are seeing a passionate interest in Melbourne for work that is made by local craftspeople – not just in our living spaces, but many of our leading restauranteurs and corporate Commission clients.
There’s a tactility and uniqueness to each piece, and a considered narrative that informs them. It's a very exciting direction, and one that Craft Victoria, as the peak body for craft and design, is keen to foster and encourage.
"We make a point of showcasing the work of both emerging and established practitioners; in the celebration of craft that evokes form, function and beauty.
The narrative imagery in the Summer Catalogue was styled by Leesa O'Reilly, with art direction and assistance from Craft's Retail and Commissions Manager Sarah Weston. Masterfully photographed by Hilary Walker, these images trace the movement of light throughout the day and have accompanying flatlays on vibrant backgrounds (thanks to Porters Paints) - styled by Beck Jobson.