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Instagram Masterclass for Makers

  • Five Easey Upstairs 5 Easey Street Fitzroy, VIC, 3065 Australia (map)

Craft Victoria Skillbuilding Workshop

Craft Victoria have designed an intensive workshop for makers and artists to hone and harness their Instagram skills. 

  • IPhone Photography with Sarah Weston (Craft Victoria)

  • Professional Styling and Flatlays with Annette Wagner (Designer and Product Developer)

  • Narrative, Conversation and Messaging with Lee Sandwith (Trio Agency)

  • Behind the scenes Analytics, Scheduling, third party apps with Anthea Riskas (Maker and Social Media Expert)


Not for the faint hearted.  This is a mega intensive day designed for craft-makers aimed at getting your Instagram game totally en pointe.  You will also gain strong transferable skills in photography, styling and thinking about your brand.

Over the course of a day, we will cover:

  • iPhonography - using your smart phone to take professional quality photos of your craft objects, using third party editing apps and how to use a soft box. Think: light, bright, moody and focussed!

  • Professional Styling – how to think holistically about the look and feel of your Instagram and how to fashion tableaux and flatlays to best enhance your crafted works. Think: colour, props and visual storytelling!

  • Using your Words – how to create meaningful narrative, how to create call-to-action, the importance of conversation and smart use of hashtags. Think: savvy hashtags, sincere conversations and adding meaning to your visual narrative.

  • Behind the Scenes – using a business account, looking at analytics, scheduling your posts for good times, getting seen in the feed and searches, bots n bans and the Dos & Don’ts of third party apps. Think: secrets of professional Instagrammers!

  • Lunch – a healthy vegan lunch from Good Freaking Food plus tea, coffee and snacks.

  • Printables – takeaway material to keep you focussed.


  • An Instagram account

  • A craft or making practice

  • A smartphone

Limited to 20 participants in four groups of 5

You will work together with four other participants in breakaway groups of just 5 to make sure you get all your questions answered and plenty of specific one-on-one attention.


Image: Annette Wagner

Earlier Event: February 6
February Members' Advice Clinic
Later Event: March 6
March Members' Advice Clinic